Each year, the University of Arizona puts together a merchandise line to help celebrate Dia de los Muertos. As a part of Hydrant LLC, I created a group of Google and social ads to help push this year’s design.

I assisted on the photo shoot as well as editing the photos and creating the ads after the shoot. The feeling that we wanted to convey was effortlessly cool and fun, something that college students could relate to or aspire to.

The campaign was a huge success, with engagement being 400% higher than the year before.