This project aimed to capture the essence of Providence's unique neighborhoods and provide an introduction through waypoints to guide visitors. The map, which currently lives on their homepage allows visitors to the visitor bureau’s website to explore and discover these neighborhoods.
With playful custom illustrations and bespoke handwritten typography for each area, the map captures the city's character, blending an artistic approach with a sophisticated user experience.
Live Website
Go Providence Illustrated Map
Agency
Simpleview
Thanks to
Eva Orduño - Art Direction
Role
Illustration & Custom Lettering
Scope
Illustrated Map with Additional Functionality
The process of creating the design started with the shape of the city and its neighborhoods. Following this, I created the water and natural elements. It was important to create some depth by overlapping elements but for the purposes of function, it also needed clear areas for the user to be able to click on. After this, I created the custom icons and lettering to fit in each neighborhood.
Process
The typography was designed to complement the illustrations, adding a personal and approachable touch to the project. Each neighborhood's name was meant to tie all of the neighborhoods together with a common visual element. This helps set the map apart from the rest of the website, inviting visitors to explore.
Custom Typography
The character design was inspired by a local artist's work, which used animal characters rather than humans. To reflect Providence's vibrant culture, I adapted this idea by designing characters resembling college students and artists, nodding to the city's institutions like Brown University and RISD. To further add to the character, I included Cthulhu emerging from the water—a tribute to affluent local resident, H. P. Lovecraft.